Hanging on the wall of the Family Medicine Doctor office on University Blvd. S. is an original copy of the inaugural Jaguars football game photo from 1995.  On that day, September 3, Kivett Productions had the contract to gather together X number of people, provide specific seats for them, give them a packet with instructions and possible coupons, offers, etc.  Then, at the given time and with “cue-card-holders” instruction have them flip their card to produce a huge human-type billboard. Even the cue-card-holder has a cue card! In this case, the Jaguars’ fans flip-cards and which when combined, reads, “Jacksonville Jaguars” and the photographer from the airplane in the sky went, “click”. This is the ultimate human billboard!

Kivett productions is said to the the world leader in this effort.  They promote their card flip advertising and it is a performance in itself, indicating that they “design, print and distribute things related to it, engage the audience as “part of the event” and have participants move on “cue” to get a final results.

In this article photograph, you can clearly see the words”Jacksonville Jaguars” and here we are in the year 2023 with that photo hanging on the wall remaining a snapshot and iconic moment in time from 1995. 

The framed item above is number 1,182 out of 1,500. Don’t you wonder where the other 1,499 are? The TIAA Bank Stadium can seat over 60,000 fans and can be expanded to 80,000 if needed so having one of the 1,500 posters is a definite collector’s item.

The 2023 Jaguars team is now in the playoffs for the Super Bowl. I wonder if promoters will hire Kivett Productions again for the playoff games? Super Bowl?  Yours thoughts? 1/19/23

See you tomorrow,

Nan

Sources: Kivett Productions, You Tube