January 19

The Human Billboard in Real Time  

Hanging on the wall of the Family Medicine Doctor office on University Blvd. S. is an original copy of the inaugural Jaguars football game photo from 1995.  On that day, September 3, Kivett Productions had the contract to gather together X number of people, provide specific seats for them, give them a packet with instructions and possible coupons, offers, etc.  Then, at the given time and with “cue-card-holders” instruction have them flip their card to produce a huge human-type billboard. Even the cue-card-holder has a cue card! In this case, the Jaguars’ fans flip-cards and which when combined, reads, “Jacksonville Jaguars” and the photographer from the airplane in the sky went, “click”. This is the ultimate human billboard!

Kivett productions is said to the the world leader in this effort.  They promote their card flip advertising and it is a performance in itself, indicating that they “design, print and distribute things related to it, engage the audience as “part of the event” and have participants move on “cue” to get a final results.

In this article photograph, you can clearly see the words”Jacksonville Jaguars” and here we are in the year 2023 with that photo hanging on the wall remaining a snapshot and iconic moment in time from 1995. 

The framed item above is number 1,182 out of 1,500. Don’t you wonder where the other 1,499 are? The TIAA Bank Stadium can seat over 60,000 fans and can be expanded to 80,000 if needed so having one of the 1,500 posters is a definite collector’s item.

The 2023 Jaguars team is now in the playoffs for the Super Bowl. I wonder if promoters will hire Kivett Productions again for the playoff games? Super Bowl?  Yours thoughts? 1/19/23

See you tomorrow,

Nan

Sources: Kivett Productions, You Tube

December 19

Go to All Jaguars Wearing # 88

There have been at least eight number 88 football players since the Jaguars began their first season.  Allen Hurns: 2014-20-17, Danny Noble: 2-013, Zach Potter: 2009-2012, Joe Zelenka: 2002-2008, Damon Jones: 1997-2001, Kendrick Bullard: 1996, Ty Hallock: 1996, Craig Keith: 1995.

I found this framed Jaguars poster at the Goodwill today and wondered the year the drawing was made. Things like Altell” Stadium were in the background,  as was a signature of Damon Jones, # 88.

Altell Stadium was named Jacksonville Municipal Stadium from 1995-1996 and 2007-2010.  It was changed to Alltell Stadium for naming rights in 1997 and 2018 to TIAA Bank Field, then to the present.

My guess is, this poster was  from 1997.

Go Jaguars and blessings to all Number 88 players including Damon Jones whose signature is in this drawing. Is this find valuable? Let me know….

See you tomorrow,

Category: Sports | Comments Off on Go to All Jaguars Wearing # 88
December 9

Lures in Jacksonville, Florida

May 27th, 2021, I was looking for a large water-type tank and dropped in at 2148 Ellis Road N.to ask because they had several in their corner lot. I was met by an orange cat who did not move and was totally unconcerned at my visit.

To my surprise, as I walked inside the old tin facility, several ladies inside were  making fishing lures!  The shop was in a metal building and the entire time I was there, the ladies spoke with me, tried to figure out if they could assist my request but did not for a moment stop their work of making bait-tackle. 

They were dipping some type of plastic in a warm machine which created the form of long candles and then the warm form went into a liquid, probably water to cool it.  The set were then hung out to dry and moved to another location.  It was a consistent process and I watched them time and time again as each set of lures were made and handled for packaging.

The company was called Soft Plastics of Florida.  It is listed as a “mold maker”, established in 2003 and incorporated in Florida. To be such a small place and quite unkempt, it reported an annual revenue of $484,000 according to Manta.  Wow.

I rode past today on the way home and the gate was locked with a for sale sign nearby.  

See you tomorrow,

November 20

The Jetties

When we were young, our parents took us to the jetties where we walked on the big rocks out to the Atlantic Ocean and would fish from seemingly the top of the world.  The jetties were located Northeast of town about 30-40 minutes away.  It was always fun but walking on those huge rocks could be worrisome. We would each have a handful of something to carry and then we’d bend, weave, crawl and scrap our way to a comfortable rock area, all while the water might be splashing and getting us wet. It was some event for a youngster and we loved it.

Mama would pack us a lunch and Daddy would pack the fishing gear and off we would drive , “a day and another” until we’d come to huge rocks by the ocean. We’d park the car, unload the stuff and head to the rocks. There we would be until the sun would set, fishing until our hearts content.  Daddy seemed to spend most of his time getting  Mama’s hook replenished or unhooked from the snags.  The huge waves would take the fishing line into the cracks and crevices and he’d hold, pull, jerk and navigate until the line was free. Mama was happy. She would be fishing with his pole until he got her’s untangled. She’d fish non-stop and he seemed to be getting the lines untangled non-stop. That’s sort of how it went every fishing event. Both seemed to enjoy themselves.

Those were always long, fun days.  We left early and came home late.  There was the usual stop by the bait shop out Heckscher Drive and then the long drive to the beaches.  Living on the Westside, it took a good 45 minutes or so just to get there.

So many times we came home with a “mess of fish” and had a fish fry.  There were even times that Daddy skinned the fish, froze them and we’d have a Sunday school fish fry. There was then a lot of bragging going on about how big that fish really was.

Those were many of our days in Florida.

See you tomorrow,